The other day when I had to go order a bouquet sent to my mother, I saw the company car of the florist I use. I had a good long chuckle and I thought it was the best gimmick I had seen in a while. They had painted the vehicle to look like a hippie mobile, the kind with the big daisy like flowers all over it you used to see years ago. Well, then they added their store name to it and it all made so much sense, and what a great idea to name it fresh flower power. I love it, they really got a good gimmick going.